Author: Scientific Strategy

ED-211 Springsteen on Broadway

Bruce Springsteen performed his Springsteen on Broadway show from October 2017 to December 2018 in an intimate, 960-seat, theater on Broadway. An online “Verified Fan” system discouraged scalpers and kept tickets off the secondary market. This Case Simulation provides both a case study of the concert and a software simulated model of the market for tickets. Students are asked to analyze the market and optimize prices in the model.

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ED-221 Courtyard by Marriott

In the early 1980’s Marriott Corporation used a statistical survey to design a new chain of hotels. The result was the Courtyard by Marriott. This Case Simulation provides a case study of Marriott’s research, and a software simulated model of the hotel market. The case study includes a high-level overview of conjoint analysis. Students then use the simulated model to design Marriott’s new chain of hotels.

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ED-231 Foodies

Foodie’s Urban Market is a small grocery store in Boston’s South End that successfully competes against much larger, nearby rivals. Stocking their limited shelf space with a smart product assortment is essential when serving South End’s diverse community. This Case Simulation provides both a case study of the changing business environment for grocery stores, and a software simulated model of Foodie’s market dynamics. Students are asked to optimize the product assortments presented in the model.

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CS-111 Cola Wars 1894 Coke Invents Coupons

Reconstructs the early rise of Coca Cola from an obscure patent medicine to the world-dominating carbonated soft drink. The company’s invention of the Coupon, entitling the holder to a free glass of Coca Cola, was instrumental in building product awareness and brand trust that has yet to be surpassed by competitors like Pepsi.

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