Node Description
Keyword Resistance Node
The Keyword Resistance node is designed to identify all of the Paths from the Keyword Search Results to the Product buy pages. The node then aggregates the total Customer Resistance to moving along any of those Paths to find the Product.
Customers often search by Keywords before locating the Product they wish to buy. The Products they find on the Search Result pages guide them along the Path to the Product they ultimately purchase.
There are many ways for the Customer to find the Focus Product after searching for a Keyword. They may find a Similar Product which leads them to the Focus Product, or they may find a Similar Brand which leads them to the Focus Product. Each path reduces the total Keyword Resistance.
The goal of this Keyword Resistance node is to calculate how difficult it is for Customers to find the Focus Products from the set of starting Keywords given all of the possible Paths.
This Premium Node is not available as part of the free Community Edition. Premium Nodes help clean and connect real-world data to Market Simulations, and provide advanced Market Science analysis. Note that these descriptions are often deliberately vague.
Downloads
Keyword Resistance
The Keyword Resistance node is designed to identify all of the Paths from the Keyword Search Results to the Product Buy Pages. The node then aggregates the total Customer Resistance to moving along any of those Paths to find the Product.
Inputs
Product Array
The Input Product Array containing details of all Focus Products, Similar Products, and Products found in the Search Results.
Keyword Rankings
The Ranking order within the Search Results for each Product when searching for the given Keyword.
Product Similarity Rankings
The list of all Product-to-Product rankings. That is, from the Customers who looked at Product01 how did they rank Product02. Alternatively, from the Customers who looked at Product01 what is the probability that they also looked at Product02 (sorted to provide a rank order).
Node
Configuration
The user defines the Focus Product around which the Output Keyword Resistance results will be built. The Focus Product should be found in both the Input Product Array and the Input Product Similarity Rankings. The Focus Product need not be located in the Input Keyword Rankings as intermediate Paths will connect the Similar Products.
Outputs
Keyword Resistance
The Output Keyword Resistance results list the aggregated Resistance along each Search Result path from each Keyword to each Product in the ‘Keyword Resistance Product Set’.
Keyword Product Path
The list of all search Paths from the Keyword to the Product.
