Node Description
What If Tween Node
The ‘What If Tween’ node is designed to take a sub-set of Products and determine how a Scenario change across a user-defined range of values will impact all Products in the Market.
The user may configure the ‘What If Tween’ node to Tween the Price of the Focus Product as well as the Focus Product’s same-Store Products and top Competitive Rivals. For example, the user may configure the node to systematically alter the Price by between -2% and +2% by first lowering the Price and later raising the Price of all Products in the ‘What If Product Set’. In this way the user may analyze the best long-term Price adjustment for the Store given the likely competitive reaction.
This Premium Node is not available as part of the free Community Edition. Premium Nodes help clean and connect real-world data to Market Simulations, and provide advanced Market Science analysis. Note that these descriptions are often deliberately vague.
Downloads
What If Tween
The What If Tween node takes a sub-set of Products and predicts how a gradually changing Scenario, across a user-defined range of values, will impact all Products in the Market. For example, the user may sweep a Price change for the Focus Store Products from -2% to +2% over 10 steps to predict the impact on Profitability at each step.
Inputs
Input Product Array
The set of Products that define the Market. Each row corresponds to a Product that competes for customers in the Market.
Input WTP Matrix
The Willingness To Pay (WTP) Customer Distribution matrix for each Product column in the Market by each Virtual Customer row. The total number of Virtual Available Customers is equal to the number of rows in the WTP Matrix.
Node
Configuration
The user can select the method by which the Products in the ‘What If Product Set’ will be changed. The Price can be raised/lowered by a percentage. The Profit Margin can be raised/lowered by a percentage (Cost data is required). Or the Price can be raised/lowered by a fixed amount. The user can also change the Cost of the Products.
Outputs
What If Results
Lists the degree by which each Product in the Market was changed (if at all) and the impact of the change on each of the other Products in the Market.
Output Product Array
The output Product Array corresponds to the Input Product Array but updated to reflect the impact of the ‘What If Scenario’ outcome.
Purchased Products List
The list of Products purchased by each Virtual Customer. The user can use the views to hilite the Customers of interest who switched their purchase decision. These Customers who switched as a result of the ‘What If Scenario’ change can then be further analyzed.
